Winklevoss Twins: Bitcoin Can Overtake Gold With the Right Rules

The crypto markets are in a slump but Tyler and Cameron Winklevoss aren’t discouraged. The twin brothers, who are longtime fixtures in the Bitcoin world, believe digital currency has a bright future—so long as we have banking-style regulations that will help people trust it. That’s the message behind their first marketing campaign, titled “Revolution Needs Rules,” which has featured a full-page New York Times ad and splashy billboards around Wall Street. The campaign also aims to promote the twins’ crypto exchange, Gemini, and the service’s newly launched app. “The idea is that companies that build on top of things like Bitcoin should have regulation that’s thoughtful and that doesn’t stifle innovation,” said Tyler on Balancing the Ledger (video above.) “People believe in the dream of crypto, they just don’t know how to engage in it without getting burned. We’re here to say Gemini’s a place you can do that.” Cameron…

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