FC Barcelona Develops Own Token to Engage with Fans

20 July 3 640x400

While FC Barcelona might be experiencing internal conflicts, the Spanish club is actively engaged in adopting the latest technology trends. The legendary club partnered with blockchain-based platform Chiliz. Using Blockchain to Engage with Fans Barcelona said that its new agreement with Chiliz was part of its new digital and commercial strategy. The blockchain platform provider will help the Catalan club create its own token called Barça Fan Token, with the ticker $BAR. These digital units will allow holders to take part in polls related to Barcelona’s day to day activities and potentially win original prizes. Thus, the token will boost engagement between the club and its global fanbase. On a side note, Barcelona has the most fans in the world after Real Madrid. Interestingly, Barcelona has been recently hit by a massive scandal. Team captain Lionel Messi, regarded as the world’s best player, criticized some comments of the club’s director…

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